One of the roles of my job is to host an annual statewide conference for the professional development and networking of our members. This year’s production took place last month in Hershey, Pennsylvania, where we were gratified to see our attendance reach our normal pre-covid levels (and distribute a staggering amount of chocolate!). As usual, the conference was the culmination of a year’s worth of planning and preparations, and resulted in a productive, but intense time of collegial sharing and learning. By its completion, I was completely “talked-out” and need some quiet, recuperative, alone time.
So after we’d packed up our materials to head home, I took a side trip by myself to The Hershey Story Museum on downtown’s Chocolate Avenue. (Yes—downtown Hershey’s streetlamps are fashioned like the iconic Hershey Kisses!) Fortunately, the museum wasn’t crowded at that time, and afforded me a couple of hours to leisurely stroll through the exhibits, communing, but not conversing.
Some years ago, I had read an excellent biography on Hershey, and learned a good bit about his life, and extrapolated some character- and business-building lessons for my own edification. See this Sweet Inspirations! blog post.
The Museum really does its founder well. Its interactive, engaging, fun, and modern exhibits depict the comprehensive story of Milton S. Hershey’s life and the history of his picturesque, namesake town.
As an 8-yr-old Cub Scout, I remember touring the original chocolate factory, and witnessing the actual transformation of cocoa into chocolate before my seeing, smelling and tasting senses! Alas, the days of tourists in the actual factory, however, are long-gone; although its modern accommodation is a Disney-esque ride through Hershey’s Chocolate World—complete with strolling Hershey bar characters, swooshing of liquid “chocolate,” and singing animatronic cows, before depositing you in a chock-filled candy and merchandise gift shop.)
The Museum was all I needed at that moment: Peaceful. Engaging. Reflective. Unhurried. I enjoyed viewing the machinery used at the original factory, the interactive displays, the stories of the early business failures and successes, and the images and artifacts from the founding of a bit of utopia in the fertile farmlands of 1903.
Like other industrialists of his era, Milton Hershey envisioned his company town as a model enclave, removed from the influences of the big city. But he brought a more beneficent corporate paternalism to his project than many of his contemporaries. A sign above his desk read, “Business is a Matter of Human Service,” which he apparently took to heart.
Spending lavishly on the town, he provided well-equipped houses for workers to buy, free education through a junior college, and even an amusement park and a zoo. I learned from the museum, that he encouraged his workers to start their own businesses, even if they competed against him. One H.B. Reese, who worked in the Hershey dairy farm, took him up on the idea, and independently created and sold Reese’s Peanut Butter Cups from just down the street, using Hershey chocolate in his confections. Forty years later in 1963, his sons amicably sold the business to The Hershey Company.
Before I left the museum for my long drive home, I enjoyed a well-made Reuben sandwich from the in-house Lisa’s Café, savoring the peaceful atmosphere surrounding several jobs well-done.
